What is SEO / How it works to boost your business digitally

Hey ,

Do you really want to get your website rank in the first page of Google .

Then you should have some basic knowledge regarding SEO ,which helps your website to rank top in search engine .

So, here you can learn about seo .

Search Engine Optimization

Firstly ,

SEO means – Search Engine Optimization

Now , Let’s Understand its meaning

SEO , which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

When it comes to SEO, there’s you, the search engine, and the searcher.

Types of Search Engine Optimization

  1. White Hat SEO : A white hat  is an ethical computer hacker, or a computer security expert, who specializes in penetration testing and in other testing methodologies that ensures the security of an organization’s information systems.
  2. Black Hat SEO : A Black hat is exact opposite of white-hat SEO . Black hat SEO is a disapproved practice that never helps in page’s ranking in a search engine result page(SERP) . Actually these practices are against the search engine’s terms of service and can result in the site being banned from search engine.
  3. Grey Hat SEO : Grey hat is not something between black hat and white hat ,but it is an illegal process compared by google .
  4. Negative Hat SEO : A Negative SEO , also sometimes called “Black  Hat SEO ,” involves the use of unethical tactics on your site to lose your reputation with Google and steal search engine rankings for important keywords to be used on a competitor’s site.
  5. On -Page SEO : All the measures which you can take by urself to make your web page rank higher on search engine results pages(SERP) falls under On-Page SEO.
  6. Off-Page SEO : All the measures which you do outside of your site to better and feature higher up in Google’s SERPs.
  7. Technical SEO : Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively .

Search Engine Optimization process


keywords are words or phrases that user mostly use to find online content , and that helps brands to connect easily with user who are looking for their products and services. That’s why keywords must be carefully chosen ,well -researched( by using keyword tools) in your content in order to be effective and user friendly too.

While choosing keywords we have to check whether the keyword is having a high search rates or low competition . According to that we can use short -tail keywords( such as marketing ) ,long -tail keywords (such as digital marketing courses ) and local keywords( such as digital marketing course in Mumbai ) to work into your content.

you can also use keywords to optimize all your titles, URLs, and other on-page SEO elements.


Content plays a important role in SEO because it’s help us in reach and engage audiences.

lets look with an example ,

If you owned a stationery and wanted to increase your visibility , you might publish a series of blogs about variety of books ,choosing the right books for children’s, adults and more. When a user wanted to know about certain kinds of books went looking for that information ,your blog would come up, and you’d be able to build a relationship with that prospect by providing valuable information.

When the user wants to purchase a book ,for instance ,you’d be the first stationery that came to mind. Content must be educational ,interesting ,relevant ,engaging and sharable to.

Content comes in variety of forms ,including :

  • Podcasts
  • Videos
  • Blogs
  • Social Media Posts
  • Infographics
  • Web Page Content
  • E-books and Whitepapers

Off -Page SEO

Off -page SEO involves external optimization that happen outside from your website rather than on it .

The mostly used technique for Off-page SEO is backlink . Since quality backlinks to your site from external sites tell search engines that your site is high-quality and valuable ,and its help in building authority.

Best practices for backlink building is guest blogging, creating lots of infographics that will be highly shared ,and mentioning influencers in your content.

Local SEO

Local SEO helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.

Let’s look with an example :

If you owned a Beauty Parlor ,for instance ,then local SEO would ensure that when people in your area went looking for the best beauty parlor in town , they’ll come across your site. Along with using local keywords , other local SEO best practices include claiming directory listings ,creating pages for your business on Google My Business ,and by creating location -specific pages for your site.

Search Engine Marketing

Search engine marketing (SEM) refers to paid marketing strategy ,and it includes like social media ads ,pay-per-click, Google shopping ads, native ads ,display ads and more.

How SEO works in your Business

1. Helps in visibility and ranking of your website, The higher you rank on search engine result page (SERP) ,the more easily users can reach you .

2. Increase in website traffic .

3.Hepls in creating a better user experience.

4.User trust search engines and having a presence in the top positions for the keywords the user is searching ,increases the site’s trust.

5.SEO helps in social promotion of your website.

6.SEO helps your website ahead of the competition .If two or three websites are selling the same products or services ,then the search engine optimized website is more likely to have more customers and helps in sales for your business.

Conclusion :

As we know that online market industry changes rapidly. so ,we have to stay tuned every moment with the new tools and we should have good knowledge of SEO techniques too.

SEO mainly helps our website to rank on the top of search engine , if you use proper keywords.

SEO helps a business to fulfill numbers of goals , including ones involving brand awareness ,traffic ,customer experience ,conversions and much more.

So, thanks for reading my blog post.

All the Best !

If you Want to learn about how to create your own WordPress blog then ,check this.

Leave a Comment

Your email address will not be published. Required fields are marked *